Going vegan' is predicted to be the biggest food trend of 2018

International meal delivery service Just Eat named veganism as a top consumer trend in 2018 as people become more aware of healthy and ethical lifestyle choices.

Just Eat, which has delivery hubs in 15 countries, reported that 33 percent of its partner restaurants now offer vegan options, with many launching dedicated vegan menus, to keep up with increasing demand.

Just Eat Marketing Director, Edel Kinane said:

“The results from this year are a good insight into the future consumer trends and while convenience will continue to be key for consumers next year and beyond, we know that they are increasingly looking for more diverse, healthy, gluten free and plant based Vegan options”.

Following recent research, Just Eat has stated that they expect veganism to be the “biggest food trend of the coming year”.

The survey results also showed demand for healthy choices generally grew by 94 percent in 2017 versus 2016, and gluten-free options increased by 72 percent.

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